{"id":1452,"date":"2018-05-05T10:01:30","date_gmt":"2018-05-05T10:01:30","guid":{"rendered":"https:\/\/zeracreative.com\/?p=1452"},"modified":"2024-03-15T11:33:26","modified_gmt":"2024-03-15T11:33:26","slug":"social-media-for-fashion-business","status":"publish","type":"post","link":"https:\/\/www.zeracreative.com\/blog\/social-media-for-fashion-business\/","title":{"rendered":"Best Tips to Generate More Customers from Social Media For Fashion Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.zeracreative.com\/blog\/social-media-for-fashion-business\/#Use_Pictures\" >Use Pictures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.zeracreative.com\/blog\/social-media-for-fashion-business\/#Customize_Your_Messages\" >Customize Your Messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.zeracreative.com\/blog\/social-media-for-fashion-business\/#Establish_A_Connection\" >Establish A Connection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.zeracreative.com\/blog\/social-media-for-fashion-business\/#Retarget_Your_Visitor_With_Facebook_Ads_To_Increase_Conversion_Rates\" >Retarget Your Visitor With Facebook Ads To Increase Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.zeracreative.com\/blog\/social-media-for-fashion-business\/#Create_Style_Guides\" >Create Style Guides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.zeracreative.com\/blog\/social-media-for-fashion-business\/#Work_With_Influencers\" >Work With Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.zeracreative.com\/blog\/social-media-for-fashion-business\/#Do_Not_Try_Too_Hard\" >Do Not Try Too Hard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.zeracreative.com\/blog\/social-media-for-fashion-business\/#Any_Questions\" >Any Questions?<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: left;\">The fashion industry is big and booming today with numerous fashion enthusiasts taking to the Internet to spread the word about their business and to attract customers.<\/p>\n<p>If you would like your fashion business to do better than your competitors you have to do things either differently or better than them. Keep in mind that competition is fierce and over the web, you are competing at an international level. This is the reason why you should do everything in your power to excel.<\/p>\n<p>The good news here is that even though the Internet has increased competition, it has given us easier and quicker ways to beat the competition. One such blessing is social media. Fashionistas are all over social media to promote themselves because this powerful tool can indeed spin wonders.<\/p>\n<p>However, social media is beneficial only when you appreciate its potential and use it accordingly. We have for you a few tips that will enable you to optimize your business using social media:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4762 size-full lazyload\" data-src=\"https:\/\/zeracreative.com\/wp-content\/uploads\/2018\/05\/infographic-23-scaled.jpg\" alt=\"\" width=\"1920\" height=\"1083\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1083;\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Pictures\"><\/span>Use Pictures<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the fashion world, it is all about visuals. That is why you should establish your presence on social media platforms that are specifically for pictures. These include Pinterest and Instagram. Both these portals are all about pictures and are the best for a fashion business. Of course, you may use Facebook and Twitter but even on these portals, it is advised that you speak through pictures and limit text.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customize_Your_Messages\"><\/span>Customize Your Messages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is totally unacceptable to upload the same message on all social media portals. This is because your followers on Twitter have a completely different train of thought when compared to your followers on Instagram. On Twitter, you will see people who are more into technology while Facebook is for everyone. Instagram is specifically for those who love sharing images, as is Pinterest. This is why you should segment your messages based on the platform you are using. Generic messages will not appeal to everyone.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Establish_A_Connection\"><\/span>Establish A Connection<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On social media, direct promotion of your fashion business will not help you at all. Social media is a portal to share information and to connect first. Only then should you think of promoting yourself. Also, the promotion should be discreet. Your focus should be on establishing a connection with your audience by narrating stories about lifestyle. You may also get in touch with your customers to share their stories.<\/p>\n<p>Most of them will be happy to do so. When you share these stories you will attract others as well. You also have the option of creating suggestive, beautiful stories of lifestyle that may appeal to your target audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Retarget_Your_Visitor_With_Facebook_Ads_To_Increase_Conversion_Rates\"><\/span>Retarget Your Visitor With Facebook Ads To Increase Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most people are not ready to buy immediately upon seeing an ad or visiting your website. With retargeting you\u2019re able to reach the same people that were thinking about buying your product with reminder ads.<\/p>\n<p>You can retarget visitors to your website by creating\u00a0<a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-website-custom-audiences\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Custom Audiences<\/a>\u00a0with Facebook (with just a snippet of code), and target\u00a0<a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-website-custom-audiences\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Lookalike Audiences<\/a>\u00a0as well to expand your reach.<\/p>\n<p>If they don\u2019t purchase\u2014let\u2019s say after a week\u2014you can give them a slight discount in the ad to get them to act. Retargeting people who have abandoned their shopping cart is also a fantastic way to generate sales that otherwise would have been lost.<\/p>\n<p><a href=\"https:\/\/www.cloudways.com\/en\/?id=477687\" target=\"_blank\" rel=\"noopener nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4223 lazyload\" data-src=\"https:\/\/zeracreative.com\/wp-content\/uploads\/2020\/11\/58da17cf.jpg\" alt=\"\" width=\"900\" height=\"90\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/90;\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_Style_Guides\"><\/span>Create Style Guides<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Create style guides to show your visitors how to wear or incorporate your items into their everyday life.<\/p>\n<p>If you own a fashion brand that sells a variety of clothing items, put together a style guide for your website so that visitors and subscribers can get ideas on how to wear your clothing, and even incorporate pieces into their existing wardrobe.<\/p>\n<p>Don\u2019t limit yourself to just one guide. Style guides can be done seasonally (spring, summer, fall, winter), for special occasions (wedding, party, picnic), holidays (Eid, Christmas, New Year\u2019s), and for more topical themes: travel, work, weekend, beach.<\/p>\n<p>Here is the great example of one of our client:\u00a0<a href=\"https:\/\/www.instagram.com\/closetfashionpk\/\" rel=\"nofollow noopener\" target=\"_blank\">Closet Fashion<\/a><img decoding=\"async\" class=\"aligncenter wp-image-1456 size-full lazyload\" data-src=\"https:\/\/zeracreative.com\/wp-content\/uploads\/2018\/05\/closet-fashion-instagram.png\" alt=\"\" width=\"890\" height=\"522\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 890px; --smush-placeholder-aspect-ratio: 890\/522;\"><\/p>\n<p>Guides can be listed as a special section on your website and incorporated into your blog or Instagram, where you can provide more in-depth information on each item in the collection. Try telling a story with the style guide to interest your customer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Work_With_Influencers\"><\/span>Work With Influencers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes,\u00a0work with influencers in your category to provide you with access to a new audience, gain social proof, and receive unique content.<\/p>\n<p>To get in front of your ideal audience, work with a popular fashion vlogger or blogger that already has a dedicated following of people who would like your brand. Those with large audiences have built a reputation and are well respected by their readers. They can have a huge impact if they choose to mention, review, or even wear your products.\u00a0<img decoding=\"async\" class=\"alignright size-full wp-image-7222 lazyload\" data-src=\"https:\/\/uhurunetwork.com\/wp-content\/uploads\/2016\/02\/Fashion-Digital-Marketing-to-increase-sales.jpg\" data-sizes=\"(max-width: 300px) 100vw, 300px\" data-srcset=\"https:\/\/uhurunetwork.com\/wp-content\/uploads\/2016\/02\/Fashion-Digital-Marketing-to-increase-sales.jpg 300w, https:\/\/uhurunetwork.com\/wp-content\/uploads\/2016\/02\/Fashion-Digital-Marketing-to-increase-sales-150x150.jpg 150w, https:\/\/uhurunetwork.com\/wp-content\/uploads\/2016\/02\/Fashion-Digital-Marketing-to-increase-sales-299x300.jpg 299w\" alt=\"Fashion Digital Marketing to Increase Sales\" width=\"300\" height=\"301\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/301;\"><\/p>\n<p>You can work with them to create content around a specific campaign or just create gorgeous images with your product. Their influence and creative take on your product will garner great interaction and sales.<\/p>\n<p>Working with bloggers gives you two huge things: you get in front of a new audience and, if you selected the correct influencer, then you\u2019ll gain new customers and the blogger will create content for you. Depending on the collaboration, they will share custom content on their blog, and social channels, and you (the brand) may also get the opportunity to use the content they produce.<\/p>\n<p>When collaborating with a blogger, you can also run Facebook ads featuring the photos of the bloggers to send traffic their way, and in turn, get your product(s) noticed. (Make sure you get a signed agreement before posting images of them and\/or their logo.)<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>PRO TIP<\/strong>: When working with bloggers, provide a brand guide so you give them more guidance and they create the content you\u2019re looking for.<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Do_Not_Try_Too_Hard\"><\/span>Do Not Try Too Hard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The more you push, the harder you will fall. This is the mantra on social media. Do not force yourself on social media or push on your customers to buy from you. Keep it interactive and simple, full of colorful images that will attract your target audience. All the content, visual or textual, should be relevant, decent, and interesting.<\/p>\n<blockquote><p>Social media is extremely powerful, especially for the fashion business. Use it to the fullest so that your business sees a boost.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Any_Questions\"><\/span>Any Questions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We would love to answer your queries about promoting your <a href=\"https:\/\/zeracreative.com\/how-to-grow-your-fashion-business-with-content-marketing\/\">fashion business<\/a> online.\u00a0<a href=\"\/contact\/\">Talk to us today<\/a><\/p>\n<p><script src=\"moz-extension:\/\/47b0b04e-053b-4ba7-a151-692662654c34\/js\/app.js\" type=\"text\/javascript\"><\/script><\/p>\n<p><script src=\"moz-extension:\/\/f72f3664-f271-434c-9547-0ccb235a830b\/js\/app.js\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"The fashion industry is big and booming today with numerous fashion enthusiasts taking to the Internet to spread&hellip;","protected":false},"author":2,"featured_media":5838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[8],"tags":[3,4,6],"class_list":{"0":"post-1452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-content-marketing","9":"tag-fashion","10":"tag-social-media","11":"cs-entry"},"_links":{"self":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts\/1452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/comments?post=1452"}],"version-history":[{"count":0,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts\/1452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/media\/5838"}],"wp:attachment":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/media?parent=1452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/categories?post=1452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/tags?post=1452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}