{"id":1932,"date":"2018-10-25T14:03:50","date_gmt":"2018-10-25T14:03:50","guid":{"rendered":"https:\/\/zeracreative.com\/?p=1932"},"modified":"2024-03-15T11:31:11","modified_gmt":"2024-03-15T11:31:11","slug":"how-is-ai-impacting-ecommerce","status":"publish","type":"post","link":"https:\/\/www.zeracreative.com\/blog\/how-is-ai-impacting-ecommerce\/","title":{"rendered":"How Artificial Intelligence (AI) is Impacting Ecommerce?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.zeracreative.com\/blog\/how-is-ai-impacting-ecommerce\/#Defining_the_Concept_of_Artificial_Intelligence\" >Defining the Concept of Artificial Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.zeracreative.com\/blog\/how-is-ai-impacting-ecommerce\/#Artificial_Intelligence_Impacting_E-Commerce\" >Artificial Intelligence Impacting E-Commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.zeracreative.com\/blog\/how-is-ai-impacting-ecommerce\/#Using_Chatbots\" >Using Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.zeracreative.com\/blog\/how-is-ai-impacting-ecommerce\/#Managing_the_Inventory_in_Organizations\" >Managing the Inventory in Organizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.zeracreative.com\/blog\/how-is-ai-impacting-ecommerce\/#Easier_Customer_Searches\" >Easier Customer Searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.zeracreative.com\/blog\/how-is-ai-impacting-ecommerce\/#Create_an_Interactive_Sales_Process\" >Create an Interactive Sales Process:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.zeracreative.com\/blog\/how-is-ai-impacting-ecommerce\/#Channeling_a_New_Level_of_Personalization\" >Channeling a New Level of Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.zeracreative.com\/blog\/how-is-ai-impacting-ecommerce\/#Virtual_Assistants\" >Virtual Assistants<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.zeracreative.com\/blog\/how-is-ai-impacting-ecommerce\/#Biggest_Brands_using_Artificial_Intelligence\" >Biggest Brands using Artificial Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.zeracreative.com\/blog\/how-is-ai-impacting-ecommerce\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1937 lazyload\" data-src=\"https:\/\/zeracreative.com\/wp-content\/uploads\/2018\/10\/how-is-artificial-intelligence-impacting-e-commerce.jpg\" alt=\"\" width=\"750\" height=\"374\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/374;\"><\/p>\n<p>We live in a world that is dominated by technology. The things we see, the work we do, and the way we interact with the things around us, are all impacted by technology. On one hand, where this huge inheritance of innovation is making lives more convenient, it is also opening up a higher level of clutter amongst organizations that revolve their businesses around these technologies.<\/p>\n<p>The most recent innovation that is sweeping every industry off its feet is\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Artificial Intelligence<\/a>. While it has a been a while since AI made its arrival; it is now that every industry is actually embracing its potential.<\/p>\n<p>Amongst all, the one industry that has one of the most customer-centric workings is E-Commerce. Many e-commerce businesses have already inculcated Artificial Intelligence in their organizations and are catering to better results.<\/p>\n<p>In this blog, we have covered the influence of\u00a0<strong>AI on e-commerce businesses<\/strong>, and the different ways in which organizations use it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Defining_the_Concept_of_Artificial_Intelligence\"><\/span><strong>Defining the Concept of Artificial Intelligence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Artificial Intelligence demonstrates the machines that are intelligent and capable enough to perform tasks and function on their own. The machines that assimilate AI are designed in a way that they can think and behave like a human.<\/p>\n<p>This capability has given a rise to businesses in choosing to integrate with Artificial Intelligence, in order to enhance their overall efficiency and productivity. Over the years, the\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/607716\/worldwide-artificial-intelligence-market-revenues\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">market for AI has seen a tremendous rise<\/a>; in 2016, the global market of AI was approximately worth 3,221 billion US dollars. As of 2025, it will reach approximately 89,847 billion US dollars.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4760 size-full lazyload\" data-src=\"https:\/\/zeracreative.com\/wp-content\/uploads\/2018\/10\/infographic-21-scaled.jpg\" alt=\"\" width=\"1920\" height=\"1145\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1145;\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Artificial_Intelligence_Impacting_E-Commerce\"><\/span><strong>Artificial Intelligence Impacting E-Commerce<br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the current scenario of the market where AI is bringing forth a lot of opportunities, being innovative is the key to success. The importance that this technology is getting has edged marketers to integrate AI into their business.<\/p>\n<p>Following are some of the most common techniques in which\u00a0<a href=\"\/\" target=\"_blank\" rel=\"noopener noreferrer\">app development companies<\/a>\u00a0are making use of AI.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_Chatbots\"><\/span><strong>Using Chatbots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Over the years, there has been a rapid shift in the focus of businesses in regard to the users. Initially, it stood at catering to a bigger market, but it has now come to generate a great experience for the users. Many retailers have taken a better understanding of Artificial Intelligence and are incorporating techniques like Chatbots to improve the experience of users.<\/p>\n<p>Now, what exactly is a Chatbot? In the most basic terms, a bot is a computer program that has been developed in a way that it indulges in conversations with the users in a completely human-like manner.<\/p>\n<p>Big brands like H&amp;M, Amazon &amp; Walmart completely depend on chatbots for answering to the queries of the customers. Because the bots answer in a very conversational way (even though they are supposed to be mechanical), they have been gaining a lot of popularity. So much, so that when a user talks to the bot, it creates an illusion that a human is answering the queries!<\/p>\n<p>Also, bots give very instant responses, eliminating the chances of users having to wait for a long period of time.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1933 size-full lazyload\" data-src=\"https:\/\/zeracreative.com\/wp-content\/uploads\/2018\/10\/hm-chatbot.png\" alt=\"\" width=\"750\" height=\"332\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/332;\"><\/p>\n<p>Chatbots are connected with Artificial Intelligence and are hence trained to answer questions in the most relevant manner. It understands and learns from the interactions it has with users, stores them, and uses them to give answers in the future.<\/p>\n<p>The best part about bots is that they not only improve the experience of users on the app, it is also increasing the productivity of the organization. Bots are efficiently saving the time of the employee who otherwise would have been delegated to respond to these queries of users!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Managing_the_Inventory_in_Organizations\"><\/span><strong>Managing the Inventory in Organizations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The constant pain that employees face is keeping a track of everything in an organization. Be it as small as a pin, you will have to keep the inventory up to date. The predictive nature of Artificial Intelligence has taken care of managing the inventory!<\/p>\n<p>Based on the working of AI, it collects and analyses the important factors that drive the demand for major requirements in the market, predicts what their future demands would be, and that gives the organizations a benefit in knowing their inventory needs!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Easier_Customer_Searches\"><\/span><strong>Easier Customer Searches<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If we look at it from the perspective of the users, it is very difficult to find the exact thing that you are looking for. Of course, users can spend hours on search engines trying to find what they are looking for, but the chances of coming across that exact thing are slight.<\/p>\n<p>Thanks to the tech-friendly world we are living in, Artificial Intelligence has the perfect solution for this! AI assists the customers in finding what they were looking for in a much more natural way.<\/p>\n<p>Take for instance, in the app\u00a0<a href=\"https:\/\/www.gofind.ai\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Go Find<\/a>, you can take a picture of whatever you like. The app will bring similar-looking results from its stores.<\/p>\n<p>The Echo Look by Amazon uses a camera integrated with Artificial Intelligence. It gives recommendations about what looks best on the user!<\/p>\n<p>The whole concept of AI is eliminating the need for typing search words to look for something. It is now shifting to using visuals to complete that task, making the process more interesting.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1936 size-full lazyload\" data-src=\"https:\/\/zeracreative.com\/wp-content\/uploads\/2018\/10\/artificial-intelligence-impacting-e-commerce-go-find-visual-fashion-search.jpg\" alt=\"\" width=\"750\" height=\"320\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/320;\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_an_Interactive_Sales_Process\"><\/span><strong>Create an Interactive Sales Process<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Given the high level of competition in every domain today, it is pretty difficult to reach out to the customers and offer them the most appropriate services. This is why the integration of Artificial Intelligence in managing the customers\u2019 time efficiently. It understands the choices of the users before providing any customized solutions.<\/p>\n<p>Also, it deploys the time of the users only in the areas required. It also ensures that they don\u2019t see any inappropriate products. For instance, The North Face uses \u201cIBM Watson\u201d. It asks the users choice-related questions like \u201cWhere will you be using the jacket?\u201d. Based on the answers, it brings forth the most relevant products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Channeling_a_New_Level_of_Personalization\"><\/span><strong>Channeling a New Level of Personalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regardless of who the user is or what they want, they would want a personalized experience on the app. Rather than generalizing the needs of the users, the algorithms of Artificial Intelligence can be utilized to cater the personalized content for the users. That would give them a better and more optimized experience.<\/p>\n<p>This can be illustrated by an example; suppose a user is browsing for a superhero tee on a website from their laptop. Now, they can receive advertisements about any offers or sales related to that search when they open any social media platform (eg. Facebook, Instagram) from their mobile phone as well.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1935 size-full lazyload\" data-src=\"https:\/\/zeracreative.com\/wp-content\/uploads\/2018\/10\/Artificial-Intelligence-Impacting-E-Commerce.jpg\" alt=\"\" width=\"750\" height=\"400\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/400;\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Virtual_Assistants\"><\/span><strong>Virtual Assistants<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Being a part of the tech world has accustomed us to expect a higher level of convenience with every new technology that envelopes us. The concept of Virtual Assistants like Siri &amp; Alexa has opened up new opportunities for users.<\/p>\n<p>They are already impacting the way users do their purchasing. By helping out in practically every task that users perform on a website or app, virtual assistants have made e-commerce a successful domain.<\/p>\n<p>Right from navigating the users from one location on the app to another, to finding something for them, to placing their order, the integration of virtual assistants has reached the next level!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1934 lazyload\" data-src=\"https:\/\/zeracreative.com\/wp-content\/uploads\/2018\/10\/artificial-intelligence-integrating-e-commerce-alexa-siri.png\" alt=\"\" width=\"750\" height=\"375\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/375;\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Biggest_Brands_using_Artificial_Intelligence\"><\/span><strong>Biggest Brands using Artificial Intelligence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quite often, we stumble upon engaging with brands that are revolving their entire businesses around the domain of Artificial Intelligence. One of the primary reasons why they are succeeding today is because of their inclination towards this innovation!<\/p>\n<p>Check out some of the biggest e-commerce\u00a0brands that integrated with Artificial Intelligence.<\/p>\n<ul>\n<li><strong>Amazon<\/strong>: Amazon is probably the biggest name whose sales have reached the sky because of indulging in AI. Alexa, which is\u00a0<a href=\"https:\/\/developer.amazon.com\/alexa?cid=a\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Amazon\u2019s cloud-based voice service<\/a>, customers can interact with the technology that they use every day.<br \/>\nOther than this, Amazon also introduced \u201c<a href=\"https:\/\/www.amazon.com\/b?ie=UTF8&amp;node=16008589011\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Amazon Go<\/a>\u201d. It is a tech-based shopping store. Customers can enjoy their shopping experience simply by using the Amazon Go app when they get into the store.<\/li>\n<li><strong>Alibaba:<\/strong>\u00a0Alibaba launched Tmall Genie; it performs tasks like controlling the smart home devices, checking the weather, or monitoring the user\u2019s daily routine schedule. Alibaba also possesses its own chatbot,\u00a0<a href=\"http:\/\/www.alizila.com\/online-merchants-deploy-alibabas-ai-customer-service-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Ali Xiaomi<\/a>\u00a0(Ali Assistant) that answers both written and spoken queries.<\/li>\n<li><strong>eBay<\/strong>: eBay is one of the first companies to step in the e-commerce business. It is now integrating with AI to have an edge over competitors! eBay uses its bot,\u00a0<a href=\"https:\/\/techcrunch.com\/2016\/10\/18\/the-new-shopbot-bot-on-messenger-searches-ebay-for-you\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">eBay Shopbot<\/a>, which users can access through Facebook Messenger. The bot works as an assistant and assists users in performing tasks on the app.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is no doubt in understanding that every facet of Artificial Intelligence is empowering the way e-commerce businesses are functioning. AI is no longer in its infant phase. Its scope has expanded and is envisioned to grow further in the near future.<\/p>\n<p>As an enterprise, if you wish to survive in this highly competitive market, the time for investing in AI is here!<\/p>\n<p>The way AI has emerged is completely changing the paradigm of how businesses manage customer service.\u00a0It is both helping and transforming the interactions that take place between businesses and customers. The way things are going, this life-changing technology is set to have a greater impact on e-commerce, even also in Pakistan!<\/p>\n<p><script src=\"moz-extension:\/\/47b0b04e-053b-4ba7-a151-692662654c34\/js\/app.js\" type=\"text\/javascript\"><\/script><\/p>\n<p><script src=\"moz-extension:\/\/f72f3664-f271-434c-9547-0ccb235a830b\/js\/app.js\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"We live in a world that is dominated by technology. The things we see, the work we do,&hellip;","protected":false},"author":2,"featured_media":5832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[13],"tags":[11,12],"class_list":{"0":"post-1932","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-ai","9":"tag-ecommerce","10":"cs-entry"},"_links":{"self":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts\/1932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/comments?post=1932"}],"version-history":[{"count":0,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts\/1932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/media\/5832"}],"wp:attachment":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/media?parent=1932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/categories?post=1932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/tags?post=1932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}