{"id":6392,"date":"2025-03-06T08:27:30","date_gmt":"2025-03-06T08:27:30","guid":{"rendered":"https:\/\/www.zeracreative.com\/blog\/?p=6392"},"modified":"2025-02-28T09:54:54","modified_gmt":"2025-02-28T09:54:54","slug":"importance-of-backlinks","status":"publish","type":"post","link":"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/","title":{"rendered":"The Importance of Backlinks in SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#What_are_backlinks\" >What are backlinks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#What_part_do_backlinks_play_in_SEO\" >What part do backlinks play in SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#Advantages_of_backlinks_in_SEO\" >Advantages of backlinks in SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#1_Higher_Rankings\" >1. Higher Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#2_Better_Indexing\" >2. Better Indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#3_Improved_Domain_Authority\" >3. Improved Domain Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#4_Enhanced_Content_Discoverability\" >4. Enhanced Content Discoverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#5_Long-Term_Traffic_Benefits\" >5. Long-Term Traffic Benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#6_Improved_Trustworthiness_and_Reputation\" >6. Improved Trustworthiness and Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#7_Enhanced_Referral_Traffic\" >7. Enhanced Referral Traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#Why_Should_Businesses_Build_Backlinks\" >Why Should Businesses Build Backlinks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#What_is_the_Absolute_Link-Building_Strategy\" >What is the Absolute Link-Building Strategy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#1_Create_High-Quality_Content\" >1. Create High-Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#2_Guest_Blogging\" >2. Guest Blogging\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#3_Analyze_Competitor_Backlinks\" >3. Analyze Competitor Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#4_Create_Resource_Pages\" >4. Create Resource Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#5_Get_Involved_in_Online_Communities\" >5. Get Involved in Online Communities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#6_Use_Skyscraper_Technique\" >6. Use Skyscraper Technique<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#Do_backlinks_play_a_Negative_Role\" >Do backlinks play a Negative Role?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#Mistakes_Out_the_window\" >Mistakes? Out the window!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.zeracreative.com\/blog\/importance-of-backlinks\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Backlinks are to SEO what votes are to an election. They determine a website&#8217;s ranking, just as votes decide the outcome of an election. Having them built guarantees you more traffic and revenue over time. In this article, we\u2019ll look into the importance of backlinks in SEO, how they impact your website\u2019s ranking, and practical strategies for building up quality backlinks.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_backlinks\"><\/span><b>What are backlinks?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A backlink is a link from another website to your website. Since it happens outside your website, it\u2019s considered <\/span><a href=\"https:\/\/www.zeracreative.com\/blog\/off-page-seo-checklist\/\"><span style=\"font-weight: 400;\">Off-Page SEO<\/span><\/a><span style=\"font-weight: 400;\">. High-quality backlinks can do both, boost your website&#8217;s authority and improve its search engine ranking. They&#8217;re suggestions from another website for you to view your content to learn more about a specific topic.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_part_do_backlinks_play_in_SEO\"><\/span><b>What part do backlinks play in SEO?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Backlinks are important for SEO as they signal to Google that your content is relevant, authoritative, visible, and trustworthy. When websites with similar content link to yours, it shows relevance. Backlinks from popular sites establish authority, while more backlinks increase visibility, helping more people find your content. Quality backlinks from reputable sources boost trustworthiness, leading to higher rankings.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_of_backlinks_in_SEO\"><\/span><b>Advantages of backlinks in SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Backlinks are essential for improving your site&#8217;s SEO performance as it offers numerous benefits that can enhance your rankings and web presence:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Higher_Rankings\"><\/span><b>1. Higher Rankings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a result of backlinking, when a website links to yours, it is signaled to Google that your content is valuable and worth getting recognized. This contributes to a higher ranking in the search engine result pages (SERPs) providing a rise in visibility<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Better_Indexing\"><\/span><b>2. Better Indexing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When other websites link to yours, search engines use those links to discover your pages more easily yet effectively. This helps your pages show up in search results quicker and more often. The more backlinks you have, the better your chances of being found by Google.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Improved_Domain_Authority\"><\/span><b>3. Improved Domain Authority<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Backlinks from high-authority websites not only improve individual page rankings but also contribute to increasing your site&#8217;s overall domain authority. Domain authority is a measure of your website\u2019s credibility, and the higher it is, the more likely your site will rank high for various search queries.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Enhanced_Content_Discoverability\"><\/span><b>4. Enhanced Content Discoverability<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Backlinks can help lesser-known pages on your website get discovered. When a new page gets linked from a well-established site, it starts to gain visibility even if it doesn&#8217;t have much content pointing to it yet.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Long-Term_Traffic_Benefits\"><\/span><b>5. Long-Term Traffic Benefits<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0While backlinks can provide an immediate traffic boost, they continue to drive traffic over time. A well-placed, high-quality backlink from a trusted site can keep sending users to your website for months or even years, creating sustained organic traffic.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Improved_Trustworthiness_and_Reputation\"><\/span><b>6. Improved Trustworthiness and Reputation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Getting links from reputable, trustworthy websites shows Google that your website is also trustworthy. Over time, this helps your site&#8217;s reputation, making it more likely to rank higher and gain the trust of your audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Enhanced_Referral_Traffic\"><\/span><b>7. Enhanced Referral Traffic<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Beyond SEO benefits, backlinks bring in referral traffic, which is the traffic that comes directly from users clicking on links from other websites. This type of traffic is often more engaged, as users are coming from a site related to your content, increasing the likelihood of conversions or more interaction with your site.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_Businesses_Build_Backlinks\"><\/span><b>Why Should Businesses Build Backlinks?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Websites with more backlinks rank higher on Google, getting more visitors. Studies show that top-ranking pages have 3.8 times more backlinks than others. However, <\/span><a href=\"https:\/\/growtha.com\/blog\/8-backlink-statistics-how-links-influence-seo-rankings?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">66% of web pages<\/span><\/a><span style=\"font-weight: 400;\"> have no backlinks at all, making it important to build them. More backlinks mean more traffic, which can lead to more customers and sales. Backlinks also help establish trust with search engines and users, making your business appear more credible and reliable. Ultimately, building backlinks can drive long-term growth and success by increasing both your online presence and reputation<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Absolute_Link-Building_Strategy\"><\/span><b>What is the Absolute Link-Building Strategy?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An absolute link-building strategy focuses on achieving high-quality backlinks that drive relevant traffic, improve search rankings, and build long-term authority for your website. Here we\u2019ll explore key tactics you can use to implement this strategy:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Create_High-Quality_Content\"><\/span><b>1. <\/b><b>Create High-Quality Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Focus on <\/span><a href=\"https:\/\/www.zeracreative.com\/blog\/reliable-content-how-to-create\/\"><span style=\"font-weight: 400;\">creating valuable, informative, and shareable content<\/span><\/a><span style=\"font-weight: 400;\"> that people naturally want to link to because the foundation of any link-building strategy is great content.\u00a0 High-quality content includes blog posts, infographics, case studies, or videos.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Guest_Blogging\"><\/span><b>2. <\/b><b>Guest Blogging\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Write guest posts for reputable websites in your niche. In exchange for contributing valuable content, you can add a backlink to your website. This helps you reach new audiences while building backlinks from credible sites.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Analyze_Competitor_Backlinks\"><\/span><b>3. <\/b><b>Analyze Competitor Backlinks<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use tools like <\/span><a href=\"https:\/\/ahrefs.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>Ahrefs<\/b><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>SEMrush<\/b><\/a><span style=\"font-weight: 400;\"> to analyze where your competitors are getting their backlinks from. This can give you ideas for websites to target in your own link-building efforts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Create_Resource_Pages\"><\/span><b>4. <\/b><b>Create Resource Pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Create comprehensive, well-researched resource pages that other websites in your industry would want to link to. These could be lists of tools, guides, or studies that provide real value.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Get_Involved_in_Online_Communities\"><\/span><b>5. <\/b><b>Get Involved in Online Communities<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Join relevant forums, groups, or online communities where people share helpful resources. By adding value to discussions, you can earn links naturally through your interactions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Use_Skyscraper_Technique\"><\/span><b>6. <\/b><b>Use Skyscraper Technique<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Created by Brian Dean, this strategy means finding well-known content in your area, making yours better, and asking people who linked to the original to link to your better version instead. It\u2019s a powerful way to earn high-quality backlinks and boost SEO.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_backlinks_play_a_Negative_Role\"><\/span><b>Do backlinks play a Negative Role?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The answer is yes, backlinks can play a negative role if they come from low-quality or spammy websites. If your site receives links from unreliable or irrelevant sites, search engines like Google may see this as an attempt to manipulate rankings, which can result in penalties or lower rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buying backlinks or using link farms can harm your site&#8217;s reputation, as Google values organic, natural links from trusted sources. Too many low-quality backlinks can lead to penalties or removal from search results, so it&#8217;s essential to focus on acquiring links from reputable, relevant websites.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mistakes_Out_the_window\"><\/span><b>Mistakes? Out the window!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By following the checklist you can safeguard your website and avoid these common mistakes.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Purchasing backlinks from unreliable sources can lead to penalties from search engines leading to damage of your site\u2019s rankings.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Getting backlinks from irrelevant or low-authority sites can hurt your site&#8217;s credibility and SEO performance.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Using the same exact keyword anchor text repeatedly can appear unnatural to search engines. A diverse mix of anchor text is more effective.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Relying on just one type of backlink or source limits growth. A diverse range of links from various sites is crucial for better authority and trust.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Failing to track your backlinks regularly may result in unnoticed spammy or broken links. It\u2019s important to monitor and clean your backlink profile.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> A large number of backlinks doesn&#8217;t guarantee better rankings. Quality, relevance, and authority of the sites linking to you are far more important than sheer quantity.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Backlinks are a consideration factor in ranking higher on Google. When trusted websites link to your site, google understands that your content is valuable. This brings more visitors and makes your site more popular. On the flip side, bad or spammy backlinks can hurt your rankings. Quality backlinks can be built by creating helpful content, writing guest posts, and learning from your competitors. By focusing on good backlinks, your site gets more unpaid traffic and higher rankings over time.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><b> How Many Backlinks Do I Need to Rank Higher?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">There is no fixed number of backlinks you need. It depends on your topic, \u00a0 competition, and the quality of links. A few good backlinks from trusted websites are better than many weak ones.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Do Backlinks Still Matter in 2025?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Yes, backlinks are still important in 2025 because they show Google that your website is useful and trustworthy. What has always mattered\u2014and will always matter\u2014is getting high-quality backlinks, not spammy ones.<\/span><\/p>\n<ol start=\"3\">\n<li><b> How Do I Check My Backlinks?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Backlinks can be checked using free tools like Google Search Console and Ubersuggest or paid ones like Ahrefs, SEMrush, and Moz. Enter your website link to see your backlinks, find good ones, and remove bad ones.<\/span><\/p>\n<ol start=\"4\">\n<li><b> Does Facebook count as backlinks?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Not really. Links from Facebook don\u2019t help your Google ranking the same way as backlinks from other websites, but they can still bring visitors.<\/span><\/p>\n<ol start=\"5\">\n<li><b> Are backlinks free?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Yes, you can get free backlinks by creating valuable content that others want to share or by reaching out to websites for guest posts. However, some websites charge for backlinks.<\/span><\/p>\n<ol start=\"6\">\n<li><b> Can you do SEO without backlinks?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It\u2019s possible, but more challenging. Good content, the right keywords, and a well-optimized website can help you rank. But backlinks make it easier and faster.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Backlinks are to SEO what votes are to an election. They determine a website&#8217;s ranking, just as votes&hellip;","protected":false},"author":2,"featured_media":6394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[2,17],"tags":[],"class_list":["post-6392","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-seo","cs-entry"],"_links":{"self":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts\/6392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/comments?post=6392"}],"version-history":[{"count":0,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts\/6392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/media\/6394"}],"wp:attachment":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/media?parent=6392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/categories?post=6392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/tags?post=6392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}