{"id":6627,"date":"2026-01-08T10:16:38","date_gmt":"2026-01-08T10:16:38","guid":{"rendered":"https:\/\/www.zeracreative.com\/blog\/?p=6627"},"modified":"2026-01-08T11:36:55","modified_gmt":"2026-01-08T11:36:55","slug":"what-is-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/","title":{"rendered":"What Is Social Media Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#What_Is_SMM\" >What Is SMM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#How_Social_Media_Algorithms_Work\" >How Social Media Algorithms Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#How_Social_Media_Marketing_Works\" >How Social Media Marketing Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#A_Successful_Marketing_Plan\" >A Successful Marketing Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#Benefits_of_Social_Media_Marketing\" >Benefits of Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#Types_of_Social_Media_Marketing\" >Types of Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#The_Cost_of_Social_Media_Marketing\" >The Cost of Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#Best_Social_Media_Platforms_for_Business\" >Best Social Media Platforms for Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#Examples_Case_Studies\" >Examples &amp; Case Studies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#1_The_%E2%80%9CMichael_CeraVe%E2%80%9D_Stunt_CeraVe_Skincare\" >1. The &#8220;Michael CeraVe&#8221; Stunt (CeraVe Skincare)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#2_Duolingos_TikTok_Mastery\" >2. Duolingo\u2019s TikTok Mastery<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#Are_you_Ready_to_Scale_Your_Presence\" >Are you Ready to Scale Your Presence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#What_is_social_media_marketing\" >What is social media marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#What_are_the_5_steps_in_social_media_marketing\" >What are the 5 steps in social media marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.zeracreative.com\/blog\/what-is-social-media-marketing\/#What_are_the_5_pillars_of_social_media_marketing\" >What are the 5 pillars of social media marketing?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">In this evolving digital landscape, staying relevant and engaging isn\u2019t just about posting; it\u2019s about strategic engagement, too. As of 2026, over 5.4 billion people are active on social media, spending an average of 141 minutes daily across 7 different platforms. For businesses aiming to expand and evolve with the landscape, this isn&#8217;t just a trend, it is a primary engine for brand discovery and revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At<\/span><a href=\"https:\/\/zeracreative.com\/\"> <span style=\"font-weight: 400;\">Zera Creative<\/span><\/a><span style=\"font-weight: 400;\">, we specialize in turning these numbers into results. In this guide, we\u2019ll break down exactly what social media marketing is, how the latest algorithms work, and how to build a strategy that actually scales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_SMM\"><\/span><b>What Is SMM?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/zeracreative.com\/services\/social-media-marketing\/\">Social Media Marketing<\/a> is the use of social platforms to connect with your audience to build your brand, increase sales, and drive traffic to your website. SMM includes a combination of the following,\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organic social media,<\/b><span style=\"font-weight: 400;\"> which is also known as free content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media advertising,<\/b><span style=\"font-weight: 400;\"> which is also known as paid reach\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data-based analysis <\/b><span style=\"font-weight: 400;\">to optimize performance<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In 2026, SMM has aimed towards a significant shift, more of it sounding like going from shouting into a megaphone to hosting a dinner party. It is about <\/span><b>social media for business<\/b><span style=\"font-weight: 400;\"> that fosters community and direct-to-consumer relationships. To read about other types of social media, read our other blogs too.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Social_Media_Algorithms_Work\"><\/span><b>How Social Media Algorithms Work<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to rank or go viral, you must understand the math or the agenda behind the feed. In recent years, algorithms have moved away from simple feeds to more <\/span><b>Predictive AI replies.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Signals over Seconds:<\/b><span style=\"font-weight: 400;\"> Platforms like Instagram and TikTok prioritize meaningful engagement. A save or a share now carries up to <\/span><b>5x the weight<\/b><span style=\"font-weight: 400;\"> in comparison to a simple like.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Watch Time and Completion Rates:<\/b><span style=\"font-weight: 400;\"> For video content, the algorithm tracks if a user watched the first 3 seconds, which is usually the &#8220;hook&#8221; of the video, and if they finished it. High completion rates signal quality, triggering a wider unconnected reach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relationship Mapping:<\/b><span style=\"font-weight: 400;\"> Facebook and LinkedIn prioritize content from close connections or active communities, or Groups, to ensure the user&#8217;s feed feels personal rather than promotional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Topic Authority:<\/b><span style=\"font-weight: 400;\"> Algorithms now categorize accounts by niche. If you consistently post about that very niche, the platform is more likely to show your content to users interested in that specific topic.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_Social_Media_Marketing_Works\"><\/span><b>How Social Media Marketing Works<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Success in SMM is a loop of four critical phases:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Listening:<\/b><span style=\"font-weight: 400;\"> Using <\/span><b>social media analytics<\/b><span style=\"font-weight: 400;\"> to see what your audience is talking about.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Planning:<\/b><span style=\"font-weight: 400;\"> Create a <\/span><b>social media strategy<\/b><span style=\"font-weight: 400;\"> and a content calendar.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Execution:<\/b><span style=\"font-weight: 400;\"> Creating high-quality visuals and using <\/span><a href=\"https:\/\/www.zeracreative.com\/blog\/social-media-management-tools\/\">scheduling<\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zeracreative.com\/blog\/social-media-management-tools\/\"> tools<\/a> to maintain consistency.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Optimization:<\/b><span style=\"font-weight: 400;\"> Analyzing <\/span><b>social media ROI<\/b><span style=\"font-weight: 400;\"> to see which posts converted into sales, then doubling down on that format.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"A_Successful_Marketing_Plan\"><\/span><b>A Successful Marketing Plan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A winning strategy is a roadmap to little but consistent successes. To outperform competitors, your strategy must be performance as well as data-driven:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set clear KPIs<\/b><span style=\"font-weight: 400;\">, such as cost per lead (CPL), share of voice, and Conversion Rate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Pillars<\/b><span style=\"font-weight: 400;\">: Pick three to five main topics that your brand is known for. This builds &#8220;Topical Authority&#8221; in the eyes of users as well as search engines and algorithms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The 80\/20 Rule:<\/b><span style=\"font-weight: 400;\"> The 80\/20 rule says that 80% of your content should be helpful (educational or entertaining), and only 20% should be a direct sales pitch.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Social_Media_Marketing\"><\/span><b>Benefits of Social Media Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Why invest in SMM? The data for 2025 is precise:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Enhanced Discovery:<\/b><span style=\"font-weight: 400;\"> 58% of consumers discover new brands via social media, outperforming traditional search engines.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Lower Customer Acquisition Cost (CAC):<\/b><span style=\"font-weight: 400;\"> Targeted <\/span><b>social media advertising<\/b><span style=\"font-weight: 400;\"> allows you to reach specific demographics for a fraction of the cost of TV or print.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Direct Feedback Loop:<\/b><span style=\"font-weight: 400;\"> Real-time comments and DMs provide instant market research.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Improved Trust:<\/b><span style=\"font-weight: 400;\"> 61% of consumers trust brand recommendations on social media more than traditional advertisements.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Social_Media_Marketing\"><\/span><b>Types of Social Media Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To master the landscape, you must understand the different <\/span><a href=\"https:\/\/www.zeracreative.com\/blog\/types-of-social-media-marketing\/\"><b>types of social media marketing<\/b><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Organic Social Media:<\/b><span style=\"font-weight: 400;\"> Means to build a loyal following through consistent, unpaid posts is essential for long-term trust.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Paid Social or Advertising:<\/b><span style=\"font-weight: 400;\"> Means to use platforms like Meta Ads or LinkedIn Ads to boost content to a specific target audience.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Influencer Marketing: <\/b><span style=\"font-weight: 400;\">Means<\/span> <span style=\"font-weight: 400;\">to partner with creators to tap into their established trust.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Social Commerce:<\/b><span style=\"font-weight: 400;\"> Selling products directly within the app (e.g., Instagram Shop, TikTok Shop).<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Community Management:<\/b><span style=\"font-weight: 400;\"> Engaging in Groups and comment sections to humanize your brand.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_Cost_of_Social_Media_Marketing\"><\/span><b>The Cost of Social Media Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2025, small-to-mid-sized businesses typically invest between <\/span><b>$1,500 and $5,000 per month<\/b><span style=\"font-weight: 400;\"> for full-service management. This usually covers the strategy, content creation, and ads of the project.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Social_Media_Platforms_for_Business\"><\/span><b>Best Social Media Platforms for Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn about the <strong data-start=\"117\" data-end=\"174\"><a href=\"https:\/\/www.zeracreative.com\/blog\/social-media-platforms\/\">best social media platforms in 2026 <\/a><\/strong>for your business, and how choosing the right platform can directly impact growth, engagement, and conversions.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Platform<\/b><\/td>\n<td><b>Best For<\/b><\/td>\n<td><b>2026 Advantage<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Instagram<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Lifestyle\/E-commerce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Highest visual intent and &#8220;savable&#8221; content.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>TikTok<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Viral Growth<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The strongest discovery engine for new brands.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>LinkedIn<\/b><\/td>\n<td><span style=\"font-weight: 400;\">B2B \/ Professional<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High-quality leads and authority building.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>YouTube<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Long-form \/ Educational<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Evergreen content that ranks on Google forever.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_Case_Studies\"><\/span><b>Examples &amp; Case Studies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_The_%E2%80%9CMichael_CeraVe%E2%80%9D_Stunt_CeraVe_Skincare\"><\/span><b>1. The &#8220;Michael CeraVe&#8221; Stunt (CeraVe Skincare)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>The Strategy:<\/b><span style=\"font-weight: 400;\"> Creative Disruption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By leaning into a bizarre internet rumour that actor Michael Cera created the brand, CeraVe dominated the Super Bowl cycle and TikTok. It proved that social media for business doesn&#8217;t have to be boring, it just has to be memorable.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Duolingos_TikTok_Mastery\"><\/span><b>2. Duolingo\u2019s TikTok Mastery<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>The Strategy:<\/b><span style=\"font-weight: 400;\"> Humanization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By making their owl mascot &#8220;unhinged&#8221; and participating in trends like a person (not a corporation), Duolingo became the most followed brand in their category. They didn&#8217;t sell &#8220;language lessons&#8221;; they sold &#8220;entertainment.&#8221;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Are_you_Ready_to_Scale_Your_Presence\"><\/span><b>Are you Ready to Scale Your Presence?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, social media is no longer a side project; it is your brand&#8217;s digital storefront. At <\/span><b>Zera Creative<\/b><span style=\"font-weight: 400;\">, we don&#8217;t just post, we build performance. From advanced <\/span><b>social media analytics<\/b><span style=\"font-weight: 400;\"> to high-converting <\/span><a href=\"https:\/\/zeracreative.com\/services\/social-media-marketing\/\"><b>social media advertising<\/b><\/a><span style=\"font-weight: 400;\">, we help your business dominate the feed.<\/span><\/p>\n<p><a href=\"https:\/\/zeracreative.com\/contact\/\"><b>Contact Zera Creative Today<\/b><\/a><b> to build a strategy that ranks.<\/b><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"What_is_social_media_marketing\"><\/span><b>What is social media marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social Media Marketing (SMM) uses platforms like Facebook, Instagram, LinkedIn, and TikTok to build brands, boost sales, and drive website traffic by creating engaging content.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_5_steps_in_social_media_marketing\"><\/span><b>What are the 5 steps in social media marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are 5 steps for social media marketing. Firstly, define Your Goals. Choose your platforms wisely.\u00a0 Next, identify and understand your audience&#8217;s intent and psychology. Connect with your strategy and lastly, optimise and adjust, then repeat.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_5_pillars_of_social_media_marketing\"><\/span><b>What are the 5 pillars of social media marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The five core pillars of social media marketing include strategy and planning, content creation and publishing, engagement, community building, analytics and optimization, and social media advertising for crafting effective and impactful digital campaigns.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"In this evolving digital landscape, staying relevant and engaging isn\u2019t just about posting; it\u2019s about strategic engagement, too.&hellip;","protected":false},"author":2,"featured_media":6628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[8],"tags":[132,133,131,130],"class_list":["post-6627","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","tag-benefits-of-social-media-marketing","tag-types-of-social-media-marketing","tag-what-is-smm","tag-what-is-social-media-marketing","cs-entry"],"_links":{"self":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts\/6627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/comments?post=6627"}],"version-history":[{"count":0,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/posts\/6627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/media\/6628"}],"wp:attachment":[{"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/media?parent=6627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/categories?post=6627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zeracreative.com\/blog\/wp-json\/wp\/v2\/tags?post=6627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}